Tips on domains, holding pages and getting started online
Below, is a shortlist of questions, thoughts and tips to help focus and implement your businesses first or next digital project.
Are you a start up business?
If you are still finalising your businesses and what you want and need for your online presence, the first thing you HAVE to do is register your domain name (e.g.. domainname.com.au) and have it directed to a simple landing page with your contact details.
What are the minimum details required for a landing/holding page?
0 Comment(s)Seeing a different Cider to Facebook
Why would your business want to be on facebook?
Well, here's an example of why the Brewers of Tooheys Extra Dry have a dedicated and controlled page for their brand, 5 seeds.
5 Seeds is an apple cider. Along with Point of Sale, billboard advertising and Television Commercials, they have promoted only their facebook URL. www.facebook.com/5Seeds.
When publishing this article, they had 6,959 people LIKE their 5 Seeds page.
0 Comment(s)Your website sucks, now what?
Feedia receive website and marketing enquiries from a range of businesses with diverse industry backgrounds and sizes.
We find that some small to medium enterprises contact us to explain that they have trouble understanding why their website isn't working wonders.
've quickly put together five very general questions to help explain the situation.
0 Comment(s)Website Tracking: definition and purpose
Website tracking, as defined in Feedia's glossary, is the act of monitoring website activity and changes over time.
Why track?
Collecting, studying and analysing your website performance is the backbone for understanding how to best optimise your website for increased usage and results. In addition, being aware of how your customers access your business information and the way they navigate your site provides insight into key areas of potential growth within your business.
0 Comment(s)So you think you are a social media expert?
Social Media, Social Media, Social Media. I want you to actually stop and think about those words for a minute and separate them.
Social - living together in groups, typically in a hierarchical system with complex communication.
Media - the plural form of medium or 'mediums'; the main means of mass communication
Let's think of some synonyms.
Imagine if it was called communal publishing? or community broadcasting? What about community conversation?
1 Comment(s)Increase Your Ad ROI
Research conducted by comScore, GroupM and M80 has demonstrated that web users are nearly 20% more likely to remember a brand that they have seen in both paid search ads and on social media platforms, compared to paid search ads only.
Additionally, where social media aligned with the brand, users were again more likely to investigate.
0 Comment(s)Why you need to create a Facebook Fan page
It is not surprising that Facebook is the third busiest website with its 300 million active users. With this huge volume of traffic, which is growing by the thousands on a daily basis, businesses have an overwhelming opportunity to connect with a mass of potential customers. Not only can they connect with them, Facebook enables businesses to build a relationship with their customer network.
0 Comment(s)Growing Platform for Smart Businesses
Along with the roaring success of Apple's iPhone, Nokia's long list of smartphone releases, and a vast range of other smartphones over the last few years, Dell has recently announced it will launch its first smartphone.
So what is a smart phone? In a nutshell, it is simply a mobile phone that combines telephone technology along with computer type functionality. Basically, it is a mini computer that is also a phone.
0 Comment(s)Online Privacy vs Metrics
Today, management can be much stricter on their marketing budget, with the ability for the results, impact and analysis on their online marketing efforts to be tracked. But as more people collect information about their online users, consumers are becoming increasingly aware about leaving their electronic footprint, and want to protect their privacy.
0 Comment(s)Marketing Aptitude
Are you a good marketer?
A recent post by Steve Tobak from bNet suggests that effective marketing is a tough job. A good marketer needs a comprehensive list of abilities and skills combined with a deep social awareness, business competency and impressive communication skills.
Steve Tobak lists a number of qualities that constitute marketing aptitude, including
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